DRUNK BUSTERS IMPAIRMENT GOGGLES PRODUCT LINE

Sober Bowl® is a new, exciting prevention/education campaign for junior and senior high students to prevent underage drinking, drug abuse, and driving under the influence. Sober Bowl is an eight week program which builds to a crescendo around the time of the Super Bowl, and extols a message that "it's cool to be sober." Sober Bowl consists of a unique three part ticket that enables students to compete for prizes by completing the pledge to stay sober on the back of each ticket. The ticket stub is retained by the student for the length of the campaign and must be shown before any prizes can be awarded.

One portion is used by the school district for weekly drawings and for a grand prize drawing at the end of the Sober Bowl campaign. The other portion of the stub will be sent to DRUNK BUSTERS of America, who will present a check for $500 to one student winner. The Pennsylvania DUI Association who successfully brought Sober Bowl to their state, will also present a check for $500 to a second national winner!

The Sober Bowl kit includes twenty Sober Bowl T-shirts, five sweatshirts, five caps, a Sober Bowl banner, an activity guide, 1,000 Sober Bowl tickets, a DRUNK BUSTERS Goggle, and public service announcements. Despite progress in reducing alcohol and drug related crashes, the underage drinking and drug use problem will not be resolved until changes are made in young people's attitudes toward alcohol and drug use. Teens often name sports among their favorite activities. Sober Bowl's message of positive reinforcement tied to these events strengthens the young person's natural values and establishes a foundation of behavior that will be resistant to outside influences and change.